Adidas is looking to revolutionize the gaming industry with a new line of footwear, the Adidas Augmented Reality Pack line of footwear. Not just any ordinary sneakers. These are the keys to the virtual world.
You simply pull the tongue of the sneaker, which has a code on embedded in it. You point the code to your webcam, and a virtual world will appear on your computer screen. With the help of the shoe you can zoom in and out, navigate and control the depth of view of the virtual world, which gives it a 3D view. As your shoes’ movements are decoded into the virtual world, it allows your shoes to act as the gaming controller for playing games.
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Adidas is also planning to launch a skateboard game, a star-war like game and a music based game over the next few months to go with the Augmented Reality Pack. These shoes come in different hues ranging from red (priced at $94.99) to yellow (priced at $64.99), and will hit the stores by February 10.
The Adidas Augmented Reality Footwear range to incorporate augmented reality is called the Originals AR Game Pack. (www.addidas.com)
