This just in from New Balance Footwear and iHome…..
iHOME PARTNERS WITH NEW BALANCE TO CREATE NEW LINE OF SPORT HEADPHONES FOR TODAY’S ACTIVE CONSUMERS
Five New Styles of Portable Audio Wear to Debut in 2010
RAHWAY, N.J., August 24, 2010 – Combining forces to offer athletes the best in performance headphones, iHome, the leading supplier and pioneer of innovative audio solutions, along with New Balance, a leading global athletic products company, today announced production on a new line of state-of-the-art sport/fitness headphones.
Designed and engineered for dedicated runners and endurance athletes, the headphones feature durable construction, lightweight and foldable designs, dynamic stereo sound, modular cable systems, cord winders, carrying cases, interchangeable colored caps and much more.
“New Balance is dedicated to offering innovative products to help athletes of all abilities perform at their best,” says John Cullen, general manager for licensing at New Balance. “iHome’s experience and expertise in the audio solutions industry will allow us to offer a range of innovative sport headphones to complement our existing line of performance footwear, apparel and accessories.”
The initial offerings from the New Balance Sport Headphone line will include:
NB439: 2-in-1 sport earbuds with removable ear hooks equipped with interchangeable colored accent caps and cord lengths that include in-line volume control.
NB447: Foldable sport headphones with interchangeable cord lengths and in-line (built into the headphone cord) music player remote/microphone.
NB467: Foldable Behind-the-neck sport earbuds with interchangeable cord lengths.
“Listening to the right type of music while running, training or competing in an endurance-style event can have a very positive effect on performance,” said Evan Stein, vice president of marketing, iHome. “Merging iHome’s ability to create compelling audio devices with New Balance’s expertise in the world of athletic products is sure to be a winning combination, and we hope many athletes will soon be beating their personal bests with the release of our New Balance Sport Headphones this holiday season.”
The New Balance Sport Headphone collection will have limited distribution in 2010 and will be widely distributed in 2011.
About New Balance.
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit www.newbalance.com.
About iHome
iHome was established in 2005 as a division of SDI Technologies to develop and market iPod electronics. The first iHome product introduced, the iPod Clock Radio, was an exceptional success that became the top-selling iPod accessory for the year, and firmly established iHome as the premier brand in the iPod electronics market. Since then, iHome continues to be the #1 brand in iPod/iPhone docking speakers according to NPD data and has been at the forefront of design with a growing lineup of award-winning iPod-compatible audio products that includes alarm clocks, clock radios, portable and home speaker systems, headphones and charging stations, as well as a new licensed line of computer accessories.
Acknowledged for its innovative features, unique designs, and advanced technology, iHome has garnered several prestigious industry awards including CES Innovations Awards, numerous Editor’s Choice Awards and iLounge’s 2009 Accessories Maker of the Year.
iHome supports its franchise with national print, broadcast and online advertising campaigns, and the company’s products can be found worldwide in 60 countries or on the web at www.ihomeaudio.com.
