Calloway hits the market with new X Series Jaws CC Wedges
—On January 14th, the retail availability of Calloway’s new X Series JAWS™ CC wedges will hit the market. Created by Callaway’s Chief of Golf Club Design, Roger Cleveland, the wedges debut Callaway Golf’s Tour CC grooves.
This groove can only be found in Callaway’s forged wedges and irons and is crafted through a proprietary process. The groove also conforms to the Condition of Competition guidelines.
Here’s the release…..
CALLAWAY GOLF ANNOUNCES NEW X SERIES JAWS CC WEDGES
Designed by Callaway’s Roger Cleveland, Wedges Debut Tour CC Grooves For Unparalleled Greenside Spin
CARLSBAD, CA, January 10, 2011 – Callaway Golf Company (NYSE: ELY) today announced the January 14th retail availability of its new X Series JAWS™ CC wedges. Created by Callaway’s Chief of Golf Club Design, Roger Cleveland, the wedges debut Callaway Golf’s Tour CC grooves. This groove can only be found in Callaway’s forged wedges and irons and is crafted through a proprietary process. The groove also conforms to the Condition of Competition guidelines.The result of more than four years of research, Callaway’s new Tour CC grooves are widely considered the highest spinning CC grooves available. In fact, extensive test data suggests the new grooves produce up to 55 percent more ball spin than the leading competitor’s wedge grooves*. The new wedges feature up to 21 tightly spaced grooves that provide the maximum cross-sectional area to ensure that moisture and debris are swept away on shots hit from varying course conditions. The grooves can only be produced on a forged wedge, which enhances feel on shots hit around the green. The JAWS CC wedges are forged of 1020 carbon steel for a soft feel and feedback at impact on approach shots.
“Callaway wedges were in the hands of a number of PGA TOUR winners in 2010, including two major champions and the year-ending Tour Championship winner,” said Roger Cleveland, Chief of Golf Club Design, Callaway Golf. “They choose to play Callaway wedges because of the performance provided by the sole geometry, a softer feel because the wedges are forged, and groove technology that produces increased spin. We call it the ‘JAWS Groove.’”
New bounce options have been added for 2011, featuring soles that have been individually designed for maximum versatility, especially in firm and tight playing conditions. A zero bounce option is now offered in the 58- and 60-degree wedges. An eight-degree bounce is offered in 58- and 60-degree wedges as well. In addition to low bounce options in the aforementioned higher lofts, the JAWS CC wedges will now be available with reduced bounce offerings at 52, 54 and 56 degrees.
“These wedges can only be produced with a forging process, which provides a softer feel around the greens,” Cleveland added. “With up to 21 grooves–versus 15 on a standard wedge—you get more traction on the ball, which means more spin and more control. We have now added two new low bounce options in the JAWS Slate Series and the zero bounce wedge recorded its first win recently when Ernie Els won the South African Open.”The X Series JAWS CC wedges are also offered with a C-Grindâ sole, which enhances versatility and delivers precision shot-making by improving turf interaction. This “C” Grind relieves the heel and toe bounce and reduces the sole width, enabling golfers to lay the face open while keeping the leading edge down.
X Series JAWS CC wedges come in loft offerings of 50°, 52°, 54°, 56°, 58° and 60° and are available in either a new Slate finish or a new Brushed Chrome finish. The wedges feature a new product introduction retail price of $119 (with a True Temper Dynamic Gold S300 steel shaft).
For more information on these products and Callaway Golf’s complete lineup of golf equipment, apparel, footwear and accessories, please visit www.callawaygolf.com. High-resolution images are available for download via the Media Center page: www.callawaygolf.com/Global/en-US/MediaCenter.html.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or www.shop.callawaygolf.com.
*Up to 55% more spin claim based on robot test comparison with Cleveland CG15 Tour Zip Wedge.
Posted 1/10/11
