FUJIFILM has announced the X10, a very cool new edition to the camera maker’s line-up, and an old-school design to boot.
X10 has a new larger 2/3″ 12 megapixel EXR CMOS sensor and a bright high-definition F2.0 wide-angle to F2.8 telephoto 4x manual zoom lens. A 2.8-inch LCD sits on its back and the camera itself is crafted from die-cast magnesium alloy, making it strong enough to survive even the most heavy handed of users. It can of course capture full HD video and produce professional like shots. And, if you were wondering, there is a pop up flash.
The new X10 also has a wider aperture and offers full manual exposure controls, a RAW shooting mode, and a few unique extras that should make it a compelling competitor for other performance-minded (semi-)compact cameras.
In addition to its throw-back aesthetics, the X10 lets you select between manual focus and autofocus via a front-mounted dial. The X10’s lens has maximum aperture settings of F2.0 wide-angle to F2.8 telephoto, and is very fast at the telephoto end.
Besides a back-mounted 2.8-inch-diagonal LCD viewfinder, the X10 also offers an eye-level optical viewfinder, and an electronic level, which you use via the LCD screen. Shooting modes are as follows: aperture-priority, shutter-priority, full manual exposure modes, a signal-to-noise mode for capturing low-noise shots in dim lighting, a high-dynamic-range mode, and a high-resolution mode for well-lit situations.
Other in-camera features include a “motion panorama” capability that stitches together an instant panoramic image by panning the camera; bracketing modes for exposure, ISO, HDR photography, and effects filters; and a pop-up flash in addition to a top-mounted hot shoe.
The Fujifilm X10 can power on and be ready to shoot in less than a second, and the ring around the lens barrel can be used to power the camera on for a quick start-up time. The X10 has a minimum focal distance of less than 0.4 inches in macro mode, and the camera has an extremely fast shutter response time to go along with its boot-up speed.
In burst mode, the camera can capture 7 frames per second at full 12-megapixel resolution, as well as up to 10 frames per second at about a 6-megapixel resolution. The X10 also offers a 1080p video mode at 30 fps, saved as .mov files.
Fujifilm is indicating that it will ship sometime in early November and cost you $599.99. A tad pricey if you’re in the market for a simple point and shoot, but the X10 is much more than that.
Check out the video and press release below…
FUJIFILM ANNOUNCES PRICING AND AVAILABILITY FOR THE NEW PREMIUM COMPACT FUJIFILM X10 DIGITAL CAMERA
Valhalla, N.Y., October 7, 2011 – FUJIFILM North America Corporation said today that the all new premium compact FUJIFILM X10 digital camera first announced on September 1, 2011, will have a retail price of $599.95 and will be available in early November.
Building on the tremendous success of the sophisticated FUJIFILM X100 digital camera, the new premium compact FUJIFILM X10 is the latest addition to the growing FUJIFILM X-series of advanced digital cameras.
The FUJIFILM X10 features a new larger 2/3″ 12 megapixel EXR CMOS sensor and a bright high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto 4x manual zoom lens (28-112mm)2 that produces superb image quality from edge to edge. The FUJIFILM X10 has a beautiful blackout and retro design that includes a traditional optical viewfinder with a wide 20° field of view for exceptional image composition. For more information, go to http://fujifilm-x.com/x10/en/.
The FUJIFILM X10 will be on display and available for all to see at the upcoming PhotoPlus Expo at the Jacob K. Javits Convention Center in New York City on October 27 through Saturday October 29.
