Americans spend a lot of their time everyday sitting at a car’s wheel, either just sitting or moving through traffic, averaging 70 billion hours with each passing year. The statistics helped Spotify notice that this was a potentially lucrative opportunity to serve a specific target audience.
The streaming giant company recently announced their newest release, Your Daily Drive, a new kind of in-house-created playlist that will offer its users a mix of content between music and news, in a way that the company hopes to make the listeners never want to turn on their car’s radio again. Or at least, that’s the main idea.
Spotify announced their new playlist-like service in an official blog post, saying that it “combines the very best of news talk shows, including the relevancy and personality of the hosts, with the best of audio streaming (on demand, personalized playing and discovery). It combines music you love with relevant, timely world updates from reputable sources – all put together in a seamless and unified listening experience.”
The service already launched and includes many different features for users in the US, like short-form podcast news updates from publishers like The Wall Street Journal and NPR, as well as a mix of their favorite songs and artists, combined with new tracks the user haven’t heard before. This mixed playlist will update itself constantly throughout the day, making the mix of news and music always fresh.
Your Daily Drive is already available, and all you need to do is head over to Spotify’s new Driving Hub to get started.
The new playlist is like an improved version of Spotify, which shows the company’s expansion from a mere streaming service to something more like a fully prepared audio platform. This isn’t necessarily a surprise, since Spotify CEO Daniel Ek has been using public comments for a few years now to assure that the company’s future is more than simply streaming music.
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