Web push notifications are widely used by businesses as a marketing tool. But can non-profit organizations benefit from it too? The answer is a resounding YES! But HOW?
The internet has proven to be an effective and powerful vehicle for donor acquisition. More and more non-profits are taking their fundraising campaigns online, with hopes of reaching more people and getting their message heard across the globe. Just as a business wanting to increase its sales and reach more customers, a non-profit organization can greatly benefit from the use of web push notifications.
What is a Web Push Notification?
Web push notifications are messages that come from a website. You get them on your device (whether it’s a desktop, phone, or tablet) even if the website sending the message is not open in your browser. Major browsers like Chrome, Safari, and Firefox support push notifications, making them a highly effective tool for delivering contents online. Most companies that use WPN schedule their messages in days and times that their target audience is likely to see them, using an all-in-one marketing platform.
Here are five ways you can use WPN to reach more donors:
- Send valuable contents.
Non-profits are driven by one clear idea or mission. Whether your organization is geared towards protecting the environment, rescuing animals, or promoting the health and welfare of children in need, getting your message heard is the key to a successful fundraising campaign. WPNs are targeted messages that can be used to raise awareness and encourage people to join your mission. Informing people about your campaigns and how far your organization has come in reaching your mission will help you remain connected to your followers and obtain consistent support from them.
- Access users who are not on your website.
Web push notifications can be sent to anyone without the need to obtain their email addresses. This enables you to reach a wider audience. You also have the ability to engage people without needing their contact details. If a visitor went to your website and gave you permission to send them notifications, they can learn about your campaigns even if they don’t frequently visit your site.
- WPNs are easy to set up and are cost-effective.
Due to limited funding, many non-profit organizations find it difficult to maintain a mobile app. What makes WPNs cost-effective is that they eliminate the need to develop and maintain a dedicated mobile app for your fundraising campaigns. Since push notifications work even on mobile devices, donors are automatically redirected to your website once they click on the notification. It’s easier for you and less of a hassle for them.
- Send notifications for event logistics.
Events WPNs are an easy way to update people about your campaigns and projects. You can send them real-time updates on, before, and during your non-profit event. Since the notifications go straight to the user’s browser, you can be sure that they are delivered to them right away, no delays.
- It’s a simple tool to convey your message.
There’s a lot of things going on in most non-profit websites– search tools, ads highlighting programs, events promotions, sidebar navigations, blogs, etc. There are a time and place for all these things. But when it comes to donations, there isn’t. WPNs can be used to make a specific call of action. Once they click on the notification box, users can be redirected to your donation form where they can go straight into business.
Web push notifications are an effective approach to reaching more non-profit donors. When done right, you can use them to track the effectiveness of a donation and raise awareness.
Author
Mike Austin is a marketing and creative content specialist at Adrack.com and has been working in the Digital Marketing industry since 2009. As a conversion-driven marketer, he is passionate about helping businesses expand their online visibility and reach their goals.
