Smartphone brand vivo was founded in 1995 and is now one of the world’s leading smartphone manufacturers. There are many reasons behind the success of the brand, like the fact that all the smartphones under vivo are equipped with the latest technology in smartphones. The brand is also known for having a consumer-centered approach to innovation, and they know what their customer wants. Not to mention the fact that vivo smartphones offer a good price range for consumers, from budget-friendly models to more premium flagship models.
In this article, we will discuss what makes vivo a unique smartphone brand and why the brand is becoming the top choice of Android users all over the world.
Innovative Ideas
vivo is a brand that is dedicated to innovation, and it is evident by a large number of ‘world’s first’ that the brand has achieved since its debut in the smartphone industry. vivo is a leader when it comes to innovative smartphone ideas and whatever the brand does, other manufacturers will soon follow. Some of the ideas that the brand has developed include smartphones with elevating or pop-up front cameras and smartphones with the world’s highest screen-to-body ratio. The brand is also one of the first brands in the world to embrace 5G connectivity and develop smartphones with full 5G mobile network capabilities.
These innovative ideas are the results of rigorous research done by the research and development team. Approximately 70% of the brand’s workforce is involved in research and development, and the brand has 9 R&D centres around the world. Few brands are willing to go to such lengths to ensure that their products are cutting-edge and will remain at the forefront of innovation.
Even though vivo has cemented its place in the smartphone industry with innovative and unique designs, the brand continues to bring new models that defy the market norm. One of the smartphone series under vivo is NEX, and the highlight of the smartphone is the design. Many brands struggle with the bezel on the smartphone and the notch on the top of the display. This is where the front camera will go, which is why many smartphone brands cannot develop designs with thin bezels. However, the same cannot be said for vivo because the brand has successfully designed a bezel-less smartphone with no top notch. The idea is that the front camera would be a pop-up camera, rather than one that rests on the front of the phone. This results in a product that has an ultra-sleek screen for a futuristic feel.
Keeping Up with Market Trends
The technology industry is constantly shifting, and consumers would always want to be the first to get their hands on these new gadgets and gizmos. According to a survey done on how frequently a person updates their smartphone, two out of three said that they plan on changing their phone within 12 months. Many of the respondents also say that they are considering phones with features like fingerprint sensors and better front cameras.
vivo understands that it is important to keep up with trends in the industry which is why with every new smartphone model from vivo, you will get the latest technology and key features. The brand also understands what is important for users, based on what they use their phones for. The mobile gaming industry is a fast-growing industry and vivo understands what users need for a smooth gaming experience. That is why the brand equips their newer models with fast processors like the Snapdragon 888, for those who use their phones for games.
While it is good to note that the brand is keeping up with market trends, it is also important to know that vivo is also a consumer-driven brand. Like many other tech brands, vivo aims to constantly bring good products and services to their customers. The brand has said that they often try out new technologies with their products, and they are not scared to challenge norms in the industry if it means that their customers will be satisfied with the results. This means that the brand does not always follow trends, instead, they do a lot of research and development based on what their consumer wants.
The brand tries to understand and visualize what their customer wants and include those features in their new smartphone models. Whether it is a better camera quality or better battery life, vivo is willing to build these features for their customers. It is this goal for pursuing user-focused designs that make vivo the top choice for smartphone users.
CONCLUSION
The smartphone industry is highly competitive, and it is not easy to be a top name in the industry. vivo has an unconventional approach with its designs and the brand takes a lot of risks, but it is based on what the consumer wants. It is this good balance between innovation and understanding what people want that makes vivo one of the best gadget brands in the world.
