In today’s digital age, technology has become an integral part of our lives. From smartphones and smartwatches to earbuds and other everyday gadgets, these devices have become indispensable for today’s modern society. However, this poses a problem for families with children, as these devices aren’t typically designed with kids’ safety in mind. While such devices offer children the ability to learn and develop new skills as they grow older, they also carry significant risks when it comes to kids’ safety and privacy, as it could cause them to get addicted to social media, potentially experience cyberbullying, and could also expose them to inappropriate content and online predators. Enter myFirst, a global kids-tech brand who recently showcased its product line of kid-friendly devices at CES 2025, the world’s first kids tech ecosystem designed exclusively for kids ages 4 and above, which aims to provide children, parents, and families with technology that truly prioritizes kids’ safety, education and exploration.
WHO IS MYFIRST?
myFirst is a 7-year old pioneering kids-tech company based in Singapore that’s looking to revolutionize the way children interact with technology through its product line of kid-friendly devices in a manner that’s both safe and engaging. Founded back in 2017 by a team of visionary parents, myFirst is now a global leader in kid-friendly technology.
The company was originally started by G-Jay Yong, the founder and CEO of myFirst, who became inspired to create a digital camera suitable for children after his two-year-old daughter asked him to take pictures with his Canon DSLR, which was too heavy for her to use at the time. After not finding any decent options on the market, G-Jay developed the myFirst Camera, which led to the start of myFirst KidsTech.
With the official launch of its myFirst Camera, the company quickly became the leading children’s camera brand in South Korea. Not long after, myFirst started expanding its product line, which now covers 10 device categories, including cameras, advanced wearables, headphones and other audio gear, as well as touch-safe 3D pens, digital frames, and more.
Designed to introduce kids to technology and ultimately keep them safe, myFirst’s devices are also integrated with a parent-controlled social network that empower kids to learn, play, and grow, while simultaneously providing parents with parental controls that help ensure their kids’ safety.
myFirst’s kid-friendly devices are currently available for purchase in 52 countries and are already trusted by over a million families in 120 countries. At the end of 2023, the company got into US market, and has since been selling their kid-safe devices in major retailers such as Walmart, Best Buy, Sam’s Club, and Mediamarkt.
myFirst recently showcased its product line of kid-friendly devices at CES 2025, for which their most recent products include a smartwatch phone, an AI-powered kid’s camera, hearing protection earbuds, and touch-safe 3D pens, along with the myFirst Circle app, the first social sharing ecosystem for kids.
During CES 2025, we had the opportunity to interview myFirst’s founder and CEO, G-Jay Yong, who proudly mentioned that “Since we started myFirst, our mission has been to create a brand that actually focuses on the kids and on developing technology that’s specifically designed for kids. That’s exactly why the company is called myFirst, essentially helping parents introduce their kids to the world of technology with their first camera, their first smartwatch phone, etc.”
G-Jay added by saying that “Our ultimate goal at myFirst is to create a safe digital world for kids with our kid-friendly devices, through which they can stay safely connected with their family and friends while they learn how to use these technologies.”
G-Jay also noted that: “In addition to our kid-friendly devices, we’ve also wanted to create a social platform that’s designed specifically for kids. While we already have social media platforms like Facebook, Twitter, and Instagram, all these platforms pose severe dangers for children, as all parents know. This is why we’ve recently developed the myFirst Circle app, which consists of a social sharing ecosystem for kids, their friends and their family.”
WHAT ARE MYFIRST’S NEWEST KID-FRIENDLY DEVICES?
myFirst’s most recently launched kid-friendly devices, which the company showcased at CES 2025, include the following:
myFirst Camera 50 – Next-Gen AI Digital Camera for Kids
The myFirst Camera 50 is a next-generation AI-powered digital camera for kids ages 5 to 12. With its user-friendly design, advanced AI editor, and safe sharing features, the myFirst Camera 50 empowers kids to capture life through their own lens, craft stories, and share their unique perspective with their loved ones.
The camera is lightweight, has an ergonomic design, and is equipped with an advanced shutter control system that introduces kids to professional camera techniques. It features a 20MP rear lens and a 16MP selfie lens with a built-in selfie light, support to 1080p and 720p video recording at 30fps and high-res photos saved in JPEG, a 3.97″ display that boasts a 480 x 800 resolution, 16GB storage (expandable up to 128GB with a TF card), 1GB RAM, and up to 240 minutes battery life. The camera runs on CamOS.
It also features an AI-Assisted Curation function that makes video editing easy and fun for kids, while teaching them about storytelling. This AI integration helps kids create amazing videos by providing them with simple tools and cool effects, enabling them to add their own touch of creativity to their recorded videos with stickers, drawings, and even their own voice.
It also integrates a myDiary feature consisting of a pin-code protected video diary in which they can save their photos, videos, and write about their adventures, making it a great way for kids to learn about their feelings and how to express themselves.
The myFirst Camera 50 also features the myFirst Circle app, through which parents can control who can see their child’s creations, while enabling kids to post their photos and videos in a child-friendly social circle for different categories, including Family, Besties, Friends, and Acquaintances, for which parents can manage visibility and edit posts if necessary.
The myFirst Camera 50 is priced at $129.90.
myFirst Camera Insta 20 – Thermal Printing Camera
The myFirst Camera Insta 20 is a thermal printing camera for kids that takes their imagination to the next level with exciting new interactive tools, all while delivering faster, quality results in a kid-friendly package. Designed to be smaller and lighter yet with a larger screen size, the Camera Insta 20 gives creative kids a portable pocket studio they’ll surely love.
It features an enhanced dual screen design comprising an expanded 3″ Full HD IPS color screen that makes it easier to frame the best shots, while its front OLED display makes taking photos more engaging and fun with interactive animations and countdowns.
The myFirst Camera Insta 20 uses BPA-free paper to print inkless thermal photos and stickers in under ten seconds, allowing kids to get a sharper, clearer print out on the spot. It also features pre-loaded frames and filters, letting kids customize their prints and add some artistic flair to every shot.
Upgraded from its predecessor, the Insta 20 now has extended battery life thanks to a smart idle power mode, offering up to 4 hours of runtime.
The myFirst Camera Insta 20 is already available for pre-order and is currently discounted from its future retailing price of $99, going for just $75 (saves you $24).
myFirst Fone S4 – Kids Smartwatch Phone w/ Habit Trainer
There’s also the myFirst Fone S4, which is unlike any other kids smartwatch phone on the market. It is designed to support a healthy development for children by using advanced hardware and proprietary OS, providing more fun, safety and communication, while giving parents the ultimate peace of mind.
It features a 1.65″ AMOLED display and a 5MP wide-angle self camera that enable kids to stay connected to their loved ones through HDR video calls and messaging for parent approved social groups (enabled via the myFirst Circle app), while also letting them take selfies.
Enhanced GPS outperforms competitor devices with L1 and L5 dual-band frequencies, giving parents more accurate GPS location tracking of their kids’ whereabouts, while its Geofencing function lets parents create customizable safe zones around their home, their kids’ school, or other important locations.
Additionally, the watch also boasts a one-touch SOS alert function that immediately alerts parents and seeks assistance in emergency situations with just the press of a button.
It also integrates the world’s first “magiCode” messaging feature, consisting of a vibration language that allows families to communicate meaningful messages without interruption. Using this customized, distraction-free vibration language, families can share a quick note without making kids look away while they play or participate in group activities.
More impressively, the myFirst Fone S4 also features a customizable, parent-led habit trainer that helps kids develop healthy routines. It works based on rewards and leaderboards that motivate kids to have fun with essential daily practices, while routine gamification lets kids cheer on their friends for leveling up, visualize progress toward goals, and feel empowered to pick their prizes.
The watch also sports a battery saving always-on mode that shows the time and wellness metrics at a glance.
The myFirst Fone S4 is also available for pre-order with a price tag of $199.
myFirst CareBuds – Kids Earbuds w/ Safe Volume Limit
The myFirst CareBuds are wireless earbuds for kids that offer premium audio quality with a maximum volume limit of 85dB to ensure that kids won’t be able to turn up the volume to potentially harmful levels.
In addition, they’re also rated to have a IPX4 Water-Resistance construction, while featuring Environmental Noise Cancellation, a smart transparency mode that lets outside audio in for when they’re on the move, and voice call support.
They also boast user-friendly touch controls that make it easy for kids to play and stop music, pick up and end phone calls, and manually activate the transparency mode.
The myFirst CareBuds can be purchased for $49.90.
myFirst Circle app – Social Sharing Ecosystem for Kids
Finally, there’s also the myFirst Circle app, a safe call, messaging, location and social sharing ecosystem specially designed for kids, while keeping parents involved with advanced parental controls, allowing children to stay connected with parent-approved contacts for their own safety and parents’ peace of mind.
WHAT ARE MYFIRST’S FUTURE PLANS FOR ITS KID-FRIENDLY DEVICES?
While all the products mentioned above can already be purchased or pre-ordered, myFirst’s founder and CEO, G-Jay Yong also mentioned that the company will soon be releasing the myFirst Camera Insta Lux, a 4-color instant print camera that can store up to 64GB of pictures, while boasting a battery that lasts up to 5 hours on a 3 hour charge.
In addition, myFirst also has a few other products in early development that are planned to be announced during Q3 of 2025.
For more information on myFirst and its kid-friendly devices, simply visit myfirst.tech.
