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Brand Infrastructure: The Competitive Edge of 2027

Brand Infrastructure: The Competitive Edge of 2027

by David Novak | Jun 9, 2026 | News, News & Insights

The Content Explosion Has Created a New Business Problem Brand infrastructure has quietly become one of the most important competitive advantages in modern business. Just a few years ago, marketing teams focused almost entirely on content production. The challenge was...

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David Novak is an internationally syndicated columnist, technical writer and expert in consumer electronics. His column appears in over 120 newspapers around the country, and his website and byline appear all over the world including such publications as Wall Street Journal, USA Today, Men’s Health and GQ Magazine.

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